New Believers...New Opportunities.

New donor acquisition for non-profits is difficult, expensive...and essential.

No non-profit enjoys 100% retention. Donors lapse for any number of reasons—and they must be replaced, if not increased. To understand how much to spend to acquire a new donor, you have to begin by determining their lifetime value. Few, if any, acquisition programs can make money. But understanding how much to "lose" is the key to your long-term health.

By examining historical response rates, factoring in new strategies and opportunities, and revisiting cost assumptions, we can create a sliding scale that balances cost with the number of new donors acquired. Over time, it will increase in accuracy until new donor acquisition is no longer a guess to offer your board...but a promise.

We can find the like-minded people in an ocean of potential donors who will support your mission—and make it their own. We can make your message stand out in a crowded marketplace—and draw them to you. And we can turn consideration...into commitment. Give us a call and let us show you how.