By getting donors to increase the amount and frequency of their gifts, we can dramatically improve the value of your existing donor base for a fraction of the cost of acquiring new donors.
In our experience, few non-profits have come close to tapping out their donor file's ability to give. Often, solicitation frequency and "ask" amounts are based only on what's been done up to now — not on what individual donor segments are capable of.
We optimize the "ask" strategy across a broad range of non-profits by mapping out communications plans that recognize length of time as donors, channel acquired through, geography, giving history and much more. By understanding who we are talking to and what is important to them, we can bring them to a level of support with which they are comfortable without turning them off.
We have successfully increased average gift amounts and frequency of giving for dozens of non-profits across a range of categories. Give us a chance and we can do the same for you.