The forensics of fundraising

We begin with a thorough analysis of your donor categories, communications history and results. We seek an understanding of the qualitative connection between your donors and your organization as well as a benchmark for the metrics that drive non-profit success.

From a qualitative standpoint, what drives a person to become a donor? What drives an existing donor to give more? How does your mission mesh with what your donors believe it should be? How do donors express their involvement and support?

From a quantitative standpoint, what is the average gift by donor type? The cost per dollar raised? What is the long-term performance by donor category? What outside lists have worked for you? What partnerships or special marketing opportunities do you have?

The output of this effort is invariably revealing to the client. In many cases, we will demonstrate "truisms" that turn out to be only opinions. And we will discover "gold" where they had never thought to dig.

It will be our first step in our journey down the road together. You will know more about both your organization and Nexus' ability to help when we are through. Give us a call and let us start the process for you.