Making old friends new again.

Next to your active donor base, your lapsed donor base may well be your most valuable asset. At some point in their lives, they had a demonstrated affinity for your organization, they are more responsive than outside lists, and their average gift tends to be higher.

Re-awakening their affinity for your organization involves a thorough analysis of their history. Why did they come on originally? What kind of behavior did they demonstrate when they were active? What sort of appeal were they most responsive to?

Answer these questions and you've taken the first step toward retrieving the value in your lapsed donor file. In our experience, most organizations can still achieve a better cost per dollar raised with lapsed donors they've given up on than they can with new prospects.

Time and again, we have demonstrated our ability to stratify lapsed donors, identify those segments most likely to reactivate, and develop a communications plan and messaging strategy to bring them back into the fold. Give us the opportunity with your lapsed donors and we can do the same for you, too.