Getting them to stay — just a little bit longer.

Every donor you lose has to be replaced before you can begin to even think about expanding your file.

In fact, improving donor retention is the first step to increasing your market share — because a donor saved is so much less expensive than a donor acquired. And in a world of limited dollars, it's essential that you focus those dollars where they will do the most good.

At its heart, donor retention is about creating a bond between your organization and your donors — a relationship that transcends the dollars and cents of their contributions. Your donors shouldn't feel that your organization is a place where they send money. They should view it as the incarnation of a mission they themselves believe is important.

Creating that bond is a craft that combines the optimal "ask" strategy, nuanced messaging, and carefully orchestrated demonstrations of recognition. We are masters of promoting longevity in donors, having successfully improved retention rates for dozens of clients across a range of non-profits. Give us a chance and we can do the same for you.