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Going from Zero to 86,000 Donors in One Year

Senate Majority PAC Small Donor Fundraising Program

Client:
Senate Majority PAC
Business:
Political
Project Launch:
2017
Industry:
Political

Senate Majority PAC serves one mission - to build a Democratic majority in the U.S. Senate.

Challenge

Build a file of donors through direct mail and telemarketing that would quickly turn a profit for Senate Majority PAC in time for the 2018 election. To make matters more complicated, this program was launched in July 2017 - just 16 months before the election.

Solution

With our extensive view of the political fundraising landscape, we identified outside list and data sources to maximize with our very first campaign. From there, we were able to bulid upon prior campaigns' successes to increase quantities, quickly, and utilized the NexieBase to carve down less-productive lists and data segments so that they would meet and exceed the KPI's set out for each campaign.

Execution

Most critical to the success of this program was the ability of our team to move quickly as opportunities arose, editing DM packages and TM scripts to ensure the most timely messages possible. At the same time, a quick line of communication with the key decision makers at SMP enabled us to increase quantities quickly when it made sense to do so, furthering the rapid growth of the file.

SMP June181


Senate Majority PAC June 2018 Package 

Results

The Senate Majority PAC file continues to grow, with amazing success: Donors acquired have come onto the program with a $50 average gift.  In subsequent appeals, donors are outperforming expectations by over 25%.

results

 

  • 86,000

    new donors 
  • $50

    average

    first gift 

  • 25%

    over expectations

    on appeals 

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