Ideas Blog

"One's mind, once stretched by a new idea, never regains its original dimensions."  

Oliver Wendell Holmes  

Apples and Oranges:

04/18/17 Ashley Gundlach
It should come as no surprise that fundraisers and membership developers seek out different paths to discover best practices, emerging trends, and ways to better our organization’s success: We attend different conferences. We belong to different professional organizations. We read different publications. The competitive marketplace for associations is at an…
A few months ago, several of our team members had the chance to fly up to Syracuse to visit with one of our clients, the Rescue Mission Alliance. They were lucky enough to stick around for RMA’s Hope Awards, a celebration of the changed lives and personal achievements of many…
Next time you’re in a public space with a crowd of people, take a minute to really notice all their shoes. Chances are, you’ll see quite a few sporting TOMS, a colorful, canvas, slip-on shoe. TOMS is famous for donating one pair of shoes to developing countries for every pair…
“We saw you looking …” This was the subject of an email I opened from the women’s clothing store LOFT after an afternoon of browsing their online store. It continued: “We know you pretty well (and we think you’ll love these).” The pictures below the text were images of a…
Throughout history, the hero’s journey is a story told thousands of times, yet it never gets boring or old. It’s that archetypal journey that all protagonists go through and has been used to describe everyone from Jesus Christ and Odysseus to modern heroes like Luke Skywalker and Harry Potter. To…
My mother always told me that writing thank-you notes was a lost art — and she’s right. I’ve written some terribly impersonal ones in my day (sorry, Mom), often letting so much time pass that sending one seems pointless. I’ve also been guilty of vagueness because I honestly forgot what…
Have you suddenly started to see groups of people congregating in public spaces, their eyes glued to their phones? Perhaps you’ve even almost been run over by one of these crowds, their phones held aloft and mumbling something about Snorlax. Or maybe you’ve wondered why your kids are suddenly anxious…
Leading up to this year’s DMA Email Evolution Conference, I was excited for the opportunity to “geek out” with other like minds from the direct marketing industry. It’s opportunities like these that allow us to take a step back and develop a fresh perspective on programs for our clients. At this…

Why don’t we practice what we teach?

11/27/15 Suzanne Cole Nowers
This week, we all took time to express our thanks for our family, friends, health and other blessings. Many of us felt so much gratitude that we proclaimed it publicly to one another around the Thanksgiving dinner table, via text and on social media. Now, we will move into a…
As an Account Director, I’ve had the opportunity to create and manage many new client relationships. A few of them involved starting direct marketing programs from scratch, but most of the organizations contacted our team because of a struggling program and the need for a fresh perspective. Part of Nexus Direct’s strategic process with any new relationship is…
Page 1 of 2