Ideas Blog

"One's mind, once stretched by a new idea, never regains its original dimensions."  

Oliver Wendell Holmes  

For the last decade or so, we have argued whether storytelling or data is more effective in fundraising. Data made it on the scene as it solves the “what” and the “how” of our marketing strategy. While these are two VERY important components, there is one equally as important question…
Here in America, we all know the regular “spooky” superstitions. For instance, the number 13 is perceived to be very unlucky. We avoid having a 13th floor in our elevators or a 13th row on our planes, just to prevent any superstitious conflict. We also avoid black cats, broken mirrors,…
As peak year-end fundraising season begins for many nonprofits, I encourage you to take just five minutes out of your day to slow down a bit and reflect on how much has changed in our world. Specifically, let’s take a look back at 2004 — a year when MySpace was in…
One would be hard pressed to find an adult in America who would not recognize the name “Uncle Sam,” and even less likely to find someone who couldn’t recall the famous “I WANT YOU” WWI recruitment image. Not only has it been seen in every history classroom across the country,…
It is hard to mark the moment when the Digital Age truly began. It seemed to pop up overnight, shifting the way we view everything from social interaction with family and friends to the skill sets required for an entry-level position. Its influence on society can be seen from business…
We’re just now recovering from the fantastic 12th Annual Bridge Conference and trying to sort out all that we learned from a range of plenary speakers, workshops, exhibitors, clients, and colleagues. Looking over our notes, three themes really jump out at us: First, the tension between strategy and tactics. Like…
Hire A Veteran Day: A New, Yet Necessary, Holiday              July 25, 2017, marks the first annual Hire A Veteran Day, started by Hire Our Heroes, a nonprofit founded by veterans for veterans. We here at Nexus Direct are lucky enough to have our headquarters…
How Well Do You Really Know Your Customers?             Simon Sinek, a British/American author and motivational speaker, once said, “Those who know the customer the best, will win.” This has been proven time and again, across all markets. In a results-driven business world, it is easy to mistake knowing what…
There are many traits that, together, can equate to a “great” leader. While it is a well-known fact that Nelson Mandela was, indeed, a great leader, many have theorized why, specifically. What was the “it” factor? Was it his sacrifice? Was it his genuine ability to inspire citizens in both…
We all have a divide between our work life and our home life. While we spend our free time organizing our home life on a regular basis, we very rarely reassess our work life. This seems silly, as it accounts for the majority of our week. We have compiled a…
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