Ideas Blog

"One's mind, once stretched by a new idea, never regains its original dimensions."  

Oliver Wendell Holmes  

There are many traits that, together, can equate to a “great” leader. While it is a well-known fact that Nelson Mandela was, indeed, a great leader, many have theorized why, specifically. What was the “it” factor? Was it his sacrifice? Was it his genuine ability to inspire citizens in both…
We all have a divide between our work life and our home life. While we spend our free time organizing our home life on a regular basis, we very rarely reassess our work life. This seems silly, as it accounts for the majority of our week. We have compiled a…
What you didn’t know about the number 13: A Celebration of Nexus Direct This July, Nexus Direct celebrates its 13th birthday. While many people believe that the number 13 is unlucky (perhaps even suffering from triskaidekaphobia — the fear of the number 13), we have had yet another phenomenal year…
Online marketing has changed rapidly in just a decade’s time, and social media is more important now than it ever has been before. Understanding the value of being a social influencer is not just important; it’s vital to your own success, either as a personal brand or a company. Now,…

Apples and Oranges:

04/18/17 Ashley Gundlach
It should come as no surprise that fundraisers and membership developers seek out different paths to discover best practices, emerging trends, and ways to better our organization’s success: We attend different conferences. We belong to different professional organizations. We read different publications. The competitive marketplace for associations is at an…
A few months ago, several of our team members had the chance to fly up to Syracuse to visit with one of our clients, the Rescue Mission Alliance. They were lucky enough to stick around for RMA’s Hope Awards, a celebration of the changed lives and personal achievements of many…
Next time you’re in a public space with a crowd of people, take a minute to really notice all their shoes. Chances are, you’ll see quite a few sporting TOMS, a colorful, canvas, slip-on shoe. TOMS is famous for donating one pair of shoes to developing countries for every pair…
“We saw you looking …” This was the subject of an email I opened from the women’s clothing store LOFT after an afternoon of browsing their online store. It continued: “We know you pretty well (and we think you’ll love these).” The pictures below the text were images of a…
Throughout history, the hero’s journey is a story told thousands of times, yet it never gets boring or old. It’s that archetypal journey that all protagonists go through and has been used to describe everyone from Jesus Christ and Odysseus to modern heroes like Luke Skywalker and Harry Potter. To…
My mother always told me that writing thank-you notes was a lost art — and she’s right. I’ve written some terribly impersonal ones in my day (sorry, Mom), often letting so much time pass that sending one seems pointless. I’ve also been guilty of vagueness because I honestly forgot what…
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