Ideas Blog

"One's mind, once stretched by a new idea, never regains its original dimensions."  

Oliver Wendell Holmes  

When you sit up at night thinking (and worrying!) about your biggest needs to really move the needle with your fundraising — and let’s be honest, we’ve all been there — what is it that makes the list? Do you need to: Improve your response rates and average gifts? Grow…
Leading up to this year’s DMA Email Evolution Conference, I was excited for the opportunity to “geek out” with other like minds from the direct marketing industry. It’s opportunities like these that allow us to take a step back and develop a fresh perspective on programs for our clients. At this…

Why don’t we practice what we teach?

11/27/15 Suzanne Cole Nowers
This week, we all took time to express our thanks for our family, friends, health and other blessings. Many of us felt so much gratitude that we proclaimed it publicly to one another around the Thanksgiving dinner table, via text and on social media. Now, we will move into a…
As an Account Director, I’ve had the opportunity to create and manage many new client relationships. A few of them involved starting direct marketing programs from scratch, but most of the organizations contacted our team because of a struggling program and the need for a fresh perspective. Part of Nexus Direct’s strategic process with any new relationship is…

"Free Gifts" vs. "Chum"

05/29/12 Suzanne Cole Nowers
Marketers are infamous for picking up new phrases and buzzwords, but they are normally meant to beef up their story. If you have been around a while, you may remember: robust, vertically integrated, solution driven, synergistic, best-of-breed. But it's one buzzword describing their marketing "ideas" that I think crosses the line. As marketers…

Growing Ideas

05/01/12 Suzanne Cole Nowers
I used to say that someday I'd work at a smart and cool agency that was as passionate about their customers' results as they were about their own. A place where clients felt certain they had a partner thinking about their business 100% of the time. That's how Nexus Direct was born.…
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