Print Buying and Lettershop Management
Our in-house staff of certified print buyers and mail house experts bring more than 25 years of experience in managing projects from start to finish. We work directly with trusted printers and lettershops to ensure our clients’ direct mail packages are produced on time, at the lowest costs, and of the highest quality. As part of our print and production bidding process, we receive a minimum of three quotes for each component on every project. Through competition and volume purchasing, we’re able to negotiate the best value for our clients.
Navigating Worldwide Postal Regulations
Deep knowledge and long-standing personal relationships with postal authorities around the world help us stay on top of postage increases and discounts as well as postal issues ranging from government closings to inclement weather that could affect delivery and campaign performance. Whether it’s a snow storm, typhoon, truckers strike, or anything else that could impact delivery, our staff is tracking it and identifying work-arounds before you’re even aware it’s a problem.
Digital Reputation and Deliverability
Sender reputation and deliverability are crucial considerations for digital marketing efforts. If emails can’t make it past the spam filter, potential responses and, consequently, revenue will be missed! Our tools and expertise allow us to ensure that email lists are kept clean and are automatically checked for spam signals. We are continuously testing to remove hard bounces and to ensure that unsubscribe features are visible and working correctly, testing across multiple platforms and devices with each campaign. Recently, when applying these best practices, we were able to improve a client’s deliverability rate by 22%, which in turn increased the overall performance of the campaign.
Our dedicated Quality Assurance department is the final set of eyes on every piece developed for every client. The QA team checks that each piece tracks against the initial strategy, is free from all errors, and conforms to the client’s style guide.
Our clients operate in an increasingly regulated environment and must be in full compliance on issues ranging from limits on political contributions to data privacy. At the beginning of our engagement with a client we identify regulations governing their direct marketing efforts, and then not only ensure ongoing compliance, but monitor changes in those regulations so that we are always up to date.