Planning & Execution - Customer Journey

Campaign Planning & Execution

It has been said, “Success occurs when opportunity meets preparation”. That’s why we believe the planning and creation of the strategy deserves as much effort as the execution of your campaign. Planning your audience engagement and journey, identifying revenue opportunities, and developing trackable key performance indicators to measure success, all require experience, patience, and a disciplined approach to the science of direct marketing.

If you want to be valued by your audience, as a relevant organization, you will need an omnipresent engagement program, created by experienced partners like us.

“If you always do what you’ve always done, you always get what you’ve always gotten.”

Strategic Campaign Solutions

Customer/Donor Journey

By conducting a thorough data audit and examination of your program, matched against demographic and psychographic data from our proprietary NexieBase of over 205 million individual records, we are able to chart the customer or donor journey from prospect, through acquisition, retention, and upgrade.

By mapping every touchpoint in every channel, and then using the data on response patterns, we’re able to develop a truly customer-centric or donor-centric strategic communications plan unique to each client and customized for their audience.

We take the journey with your customer so that we know when and how to move them forward toward your objectives.

Omni-Channel

Fifty years of marketing research proves that audiences respond best when they are receiving consistent messages from all of a client’s communications channels.

Whether it’s direct mail, telemarketing, web, email, or social, we develop integrated omni-channel communication plans that surround your audience with consistent messaging, regardless of the channel they choose.

Testing

Every well-designed test yields actionable data that can improve results.

That’s why we believe testing is a fundamental part of every program, whether it’s a new program or a mature one.

We build in a regular testing regimen to every strategic communications plan because a culture of continual improvement is fundamental to our company and produces the best results for our clients.

Niche Campaigns

For some clients, we develop full-blown comprehensive annual programs. For other clients, we are asked to develop specialized niche campaigns, or one-time, stand-alone campaigns.

But for every client and every project, we follow the same process — starting with objectives, drawing on data and best practices, and then pushing ourselves to always do better.

Proven Results